Case Studies

Plateaway

E-Commerce DIY Food Kits

Plateaway launched in lockdown 1.0 with sights on the hugely popular and growing DIY Home Kit market whereby restaurants package all of the fresh ingredients needed to make their signature dishes at home.

We immediately addressed the need to scale this service to the whole of the UK and began developing a top-bottom marketing strategy on Social Media. This project was especially enjoyable due to the goal of merging two KPI’s into one strategy. These were both brand awareness, in an education sense as this was a relatively new offering, tied in with profitable sales.

Having taken the necessary time to methodically identify our data-driven target audiences, we were able to take Plateaway and their product to the market incredibly profitably.

Results

We averaged a 5x Return on Ad Spend in the first 3 months and increased sales by 400% within 60 days.